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About Us

About SB Outdoor

Why SB Outdoor Is A Preferred Supplier In The Outdoor Advertising Industry

SB Outdoor is a premier out of home advertising company specializing in billboard and large format communication. Founded in 2012 from humble beginnings we have grown into leaders within the South African outdoor advertising industry. Our extensive national network of more than 300 sites offers our clients a wide array of mediums ranging from Airport media, Digital billboards and many other OOH solutions. This allows us to connect local, regional and international brands with their target audience. SB Outdoor constantly pushes the boundaries of outdoor media by developing new and innovative product offerings for our clients. Our clientele range from large media agencies through to small direct clients who are looking to place their brand on the map within South Africa’s 9 provinces. 
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Get In Touch

011 268 1211

Why Outdoor

Outdoor advertising offers the perfect solution to reach these busy audiences while they are on the move

In South Africa Out-Of-Home, or outdoor advertising plays a significant role within the marketing and communications industry. Outdoor advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match. Consumers are spending more and more time out of their homes while they are working, shopping or socialising and it’s becoming increasingly difficult for brands to engage with them. Thanks to technological advancements and an increasing ownership of smart devices, people can act instantly on advertising messages making Outdoor more relevant and meaningful now than it has ever been.

Unlike TV, radio or print, outdoor is media that cannot be turned off or put down. Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays – like billboards. With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page (or miss the page!) or close the browser window.

Give Your Brand The Exposure It Deserves

Outdoor is possibly the last place where consumers do not control the ad space. This gives advertisers unprecedented control over how and where an ad is seen. Outdoor is GIVING advertisers more control over their ad space through its unprecedented offering of different media options. This at a time when other ad media are offering advertisers less control!