Outdoor advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match.
People are spending more and more time out of their homes while they are working, shopping or socialising and it's becoming increasingly difficult for brands to engage with them.
Thanks to technological advancements and an increasing ownership of smart devices, people can act instantly on advertising messages making Outdoor more relevant and meaningful now than it has ever been.
Outdoor advertising offers the perfect solution to reach these busy audiences while they are on the move. Below you can find just some of the unique benefits Outdoor media provides that make it such an attractive proposition for advertisers.
Unlike TV, radio or print, outdoor is media that cannot be turned off or put down. Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays - like billboards. With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page (or miss the page!) or close the browser window.
Outdoor is possibly the last place where consumers do not control the ad space. This gives advertisers unprecedented control over how and where an ad is seen. Outdoor is GIVING advertisers more control over their ad space through its unprecedented offering of different media options. This at a time when other ad media are offering advertisers less control!
Why Use Outdoor?